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Approach

1. Goal

Sales growth, design of new products and services, generation of innovative ideas for visual merchandising, raising the level of customers satisfaction, staff checks, impact on margins…
It is important for us to gain a thorough understanding of your goal and to discuss them together with you, in order to frame an effective brief and build the ground of our research.

2. Proposal

We define in every detail the activities to be carried out during the project. After carefully pondering what research methodologies allow you to reach your goals, we propose a plan tailored to your needs, aimed to maximize the impact of your time and investment.

3. Research

We identify and select the players to involve in the sample in the roles of researchers and respondents. We use the most up to date methodologies of Mystery Shopping, Quantitative Research and Qualitative Research and collect information through cloud platforms, thanks to our collaboration with industry-leading partners. This way we guarantee the highest reliability and robustness of the data collected, the basic starting point for subsequent phases of the project.

4. Analysis

Our interpretation of collected data is based on methods tested and consolidated through our field expertise, and is enhanced by the use of cutting edge data mining and analysis software. We derive from it straightforward and fact-based insights, able to shed light on market trends and the needs of your customers, allowing you to take important decisions with confidence.

5. Delivery

We summarize our analyses in deep and insightful reports. Our international expertise allows us to provide comprehensive results, that we share in workshops organized to support you in the definition of concrete actions to implement. We are able to present in a concise and effective way to decision-makers how the problems identified can be turned into opportunities for the growth and improvement of your company.

6. Implementation

We structure, organize and deliver, on national and international scale, tailored training and coaching programs to disseminate knowledge and competences critical to all resources involved in the value chain of your business: decision-makers, human resources, partners, sales force. This know-how transfer creates a tangible and measurable impact allowing you to meet your goals and to stand out in your market.