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Market Research is an important marketing lever for a variety of objectives.
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Category: blog

17 Feb
2020
ricerche mercato

Market Research is an important marketing lever for a variety of objectives.

  • 17 February 2020
  • alba
  • 0 views

Market research represents an important tool of knowledge available to management and in particular to corporate marketing. In fact, they provide information that can help and guide business decisions and strategies. The “spectrum of action” of market research is very wide and allows a multiplicity of purposes that can concern the market, the product /..

15 Jan
2020
target di-riferimento

Target: a research for each age!

  • 15 January 2020
  • alba
  • 7 views

As for the success of a Business, even for the success of a Market Research it is necessary to know and identify the target audience. Knowing who he is, how old he is, where he lives, what are his habits and his behaviours of use and consumption, are important prerequisites for the definition of the..

19 Dec
2019
CAPI-CAWI-CATI

CAPI, CATI, CAWI: which to choose for a quantitative survey?

  • 19 December 2019
  • alba
  • 48 views

Quantitative surveys can be conducted through 3 methods: CAPI, CATI and CAWI. In the CATI (Computer-assisted personal interviewing) surveys, the interview is conducted Face 2 Face by interviewers who have a PC or tablet on which to attribute the answers. It is a method that allows direct contact with the interviewee, which helps in completing..

11 Dec
2019
IDI (in depth Interview) & Focus Group online

IDI (in depth Interview) & Focus Group online

  • 11 December 2019
  • alba
  • 30 views

Interviews and online discussion groups  take advantage of the internet connection. By sharing a simple link you can access virtual platforms that allow respondents (even more than one at the same time!) and moderators to see each other and to be able to dialogue in real time. An online focus group can connect people from..