Let’s have a look at the results of the 16th edition of the 2020 Smiling Report! The 2020 Smiling Report has been released by Veronica Boxberg Karlsson from Sweden, the founder of Better Business World Wide. She gave shape to the Smiling Report in 2004 and she has been collecting data from that moment. All the details have been..
Look at the Gallery here above and discover all the details! KIK, in collaboration with SkyRunner, is pleased to present its own research on FEELINGS AND EXPECTATIONS AT THE TIME OF COVID-19. Our main aim is understanding and tracking both the general feelings and expectations in this delicate period for all of us. These are..
Omnichannel Consumer and Experiential Marketing: let’s discovery the latest news about the Retail world! The best shopping experiences start from a 360° study of consumer’s behaviour. The #omnichannelcustomer usually reads, chooses and buys contemporarily on multiple channels, continuously matching the real world with the digital one. Therefore the success factor for a retail company..
KIK. has a long experience in the implementation of Mystery Visit programs, which has always represented the “core” of all its activities. These are visits, but also telephone calls (Mystery Call) and emailing, carried out in a “mysterious” way, or by a professional who pretends to be a customer / user / consumer. The Mystery..
Market research represents an important tool of knowledge available to management and in particular to corporate marketing. In fact, they provide information that can help and guide business decisions and strategies. The “spectrum of action” of market research is very wide and allows a multiplicity of purposes that can concern the market, the product /..
As for the success of a Business, even for the success of a Market Research it is necessary to know and identify the target audience. Knowing who he is, how old he is, where he lives, what are his habits and his behaviours of use and consumption, are important prerequisites for the definition of the..
Quantitative surveys can be conducted through 3 methods: CAPI, CATI and CAWI. In the CATI (Computer-assisted personal interviewing) surveys, the interview is conducted Face 2 Face by interviewers who have a PC or tablet on which to attribute the answers. It is a method that allows direct contact with the interviewee, which helps in completing..
Interviews and online discussion groups take advantage of the internet connection. By sharing a simple link you can access virtual platforms that allow respondents (even more than one at the same time!) and moderators to see each other and to be able to dialogue in real time. An online focus group can connect people from..