We collect information in the real-world, observing people in their relationship with your products and services to understand habits, behaviours and desires they would never talk about. We climb down the background, group and community of your interest in order to gather consumptions patterns, spontaneous interactions but also symbolic values and the relation’s dynamics that are behind. We observe your target within his field of action and trough an active listening we convert information that spontaneously emerges into added value for you and your business. The observation is supported by video and pictures that allow us to record the contents for following analysis and deep-dives. With our support, this kind of qualitative survey gives you the chance to improve your product or service, but also to gather the most effective communication keys.