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CTL Interviews

CTL Interviews

Inside our locations (available everywhere in Italy), we have the possibility to conduct central location tests, shelf tests and eye-tracking tests. The spaces will be specifically managed and organized according to the specific product, shelf or communication that represents the object of the survey. Through this research methodology we guarantee that the tested item will be managed solely and exclusively by experienced people, who know the product (in particular if  a new or technological one) in all its characteristics, ways of usage and functioning. They then will take care that standardized survey conditions will be applied to each respondent (according to the agreed sequence and comparison). We also deal with the pre-recruiting of the sample to interview, on the basis of your requirements: once selected, this target sample will reach the location and will be involved in the survey. We define for you the research questionnaire that can take the shape of a  self-administered form to fill in or can be administered by qualified interviewers both on paper and via tablet.