Thanks to these on field interviews, we reach your speakers, clients and prospects directly at their home, at their place of work or meeting. We provide you with a way to contact the most complex and more unlikely to be available target, like top-level professionals, physicians but also people with health diseases or family situations that do not allow them to leave home. This is a way to make the interviewed comfortable, which is for the benefit of the interview but also allows to observe him/her in conditions that can be object of your survey (such as a physician in his/her clinic, a patient at his/her home, etc.).
This methodology has an additional value, as, if required, it allows us to bring your product directly at your actual or potential clients’ house. In this way we permit the respondent to introduce your products in his/her daily routine and we can observe his/her more authentic use and consumption habits. Interviews are conducted by experienced interviewers, who observe the respondents’ gestures and context and, through focused questions and requests, bring to light the most unconscious and automatic aspects that hide behind their actions. They are in this way able to catch motivations, significances and meanings. Through this field research technique, we can help you better understand the context of use of your products and services, define in detail your clients’ lifestyles and detect potential interventions to improve and better satisfy their needs.