Digitalization is what characterizes the GenZ, as previously seen in the Episode 1. They live a life that is always Onlife and a Phigytal universe.
Economic Crisis is the second key word that allows you to understand and know these young people. In fact, the economic crisis characterizes the historical period, which this generation was born and lives in. Parents raised GenZs with an individualistic mind-set, which teaches them to be self-confident and to rely on their own strengths to fulfil themselves.
The GenZs have observed the economic crisis evolving around them; therefore, they are disenchanted and their expectations are lower than before. These young people are more cautious, pragmatic and down-to-earth – but not less determined – compared to the Millenials, the previous generation.
The GenZs do not have fixed points but they are ready to roll up their sleeves to achieve their own goals. This is due to the instability and uncertainty of the historical period they are living in.
The GenZs are aware everything can change overnight, so they immediately understood they are alone in the process of achieving what they want. Moreover, they know how to grab the chances offered by the technology and the period they are growing in.
The GenZ is lead to think of working as a source of income first; self-fulfilment is important, but the crisis and the difficulties of our country give way to the income. This way of thinking is caused by the economic and social events and the consequent down-to-earth attitude and pragmatism that characterize them. Therefore, the contract type and the salary are important for them.
The concept of employment is perhaps what distinguishes this generation from others. The GenZs do not see a clear distinction between private and working life, but they rather imagine a marriage between them. GenZs want to find a job that gives them the opportunity to grow and express themselves, which enable them to have enough free time, to meet new people, to travel and obviously – as we said – to earn a proper salary.
It is not surprising this young generation finds a fixed-time job (9-18) too tight, but rather prefers a flexible solution that exploits connectivity and a more widespread of technological possibilities.
We have to imagine for them a job that can be carried out remotely, wherever they want, with flexible hours and, therefore, for goals. They are not afraid to be fully responsible, but they need clear goals and they appreciate when their contribution is recognized. This will guarantee their utmost effort and the achievement of the set targets.
Their awareness (deriving from the period they are living in) makes the GenZs feel able to make a difference in this world and be able to achieve success. They are future-oriented and entrepreneurship is in their DNA. Almost ¾ of GenZs dream of starting their own business in the future and to do this, they are willing to work hard and grab new opportunities quickly.
The GenZs know experience counts in today’s work scene but what counts even more is the ability to adapt, following the changes of a constantly evolving society and market. They are aware they will never stop learning and therefore their skills have always to be updated… online, of course!