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To ensure an experience up to the expectations of the most advanced customers, brands in the fashion industry must now know how to play ahead of their competitors, aiming at the same time to maximize the loyalty towards the brand through flawless customer service and an integrated and enticing communication. Thanks to our sound knowledge of the dynamics of rapidly changing national and international markets, we help you to better face your competitors in the global arena. 

Our interventions range from supporting the launch of a new collection to raising data to be included in your business plan, from performing a feasibility study prior to the creation of new brands to monitoring your market position, in Italy and abroad.

Mystery shopping, in-depth interviews, focus groups, online focus groups, bulletin boards, concept and product testing, packaging tests are among the methodologies we use in this field.