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Retail

Retail

We help you to understand decision making processes affecting the purchasing behaviour at the point of sale, either directly in-store or in simulated environments (in-test location); in order to do so, we combine different research methodologies according to your needs. 

WHAT WE DO
We carry out articulated projects for your stores or supermarkets, involving both the study of your customers and their customer journey, and that of the performance of your sales network: we are able to measure the effectiveness of communication and packaging, the competence of your staff, the quality of the service you provide and much more.

METHODOLOGIES
Starting from your goals, we apply and combine mystery shopping, eye-tracking, shelf tests, packaging tests, signage audit, price audit, shop-along, mobile ethnography, cross-channel shopping study, and path-to-purchase observations.