Responsibility is the third useful word for this series of episodes (Ep1: Digital; Ep2: Economic Crisis) on GenZ. Once again, the context helps us to get the full image of this generation full of sides, which have to be known! The historical moment the GenZ is living in is crucial. In fact, it has inherited..
Digitalization is what characterizes the GenZ, as previously seen in the Episode 1. They live a life that is always Onlife and a Phigytal universe. Economic Crisis is the second key word that allows you to understand and know these young people. In fact, the economic crisis characterizes the historical period, which this generation was..
Those born between the mid-90s and the year 2010 are – it is clear – the generation of the future. Already in the next few years, they will come to represent more than 40% of consumption, therefore – whether it is a marketing strategy or a market research – we cannot ignore the characteristics and..
Since February 2020, Covid-19 has marked our life and the reality in which we live in. And, despite the good news about vaccines, it is realistic to think it is something that will last for a while. It is therefore important to know HOW TO LIVE TOGETHER WITH IT primarily for our health and the..
From what emerges from a study conducted by McKinsey, the automobile sector in the near future will be subject to important changes that will lead us to look at it and – for us – to investigate it with new eyes and methods. The car will be less and less just a means of transport..
Download our presentation at the following link: KIK_MARKET RESEARCHES & EVENTS _ 2020
Let’s have a look at the results of the 16th edition of the 2020 Smiling Report! The 2020 Smiling Report has been released by Veronica Boxberg Karlsson from Sweden, the founder of Better Business World Wide. She gave shape to the Smiling Report in 2004 and she has been collecting data from that moment. All the details have been..
Look at the Gallery here above and discover all the details! KIK, in collaboration with SkyRunner, is pleased to present its own research on FEELINGS AND EXPECTATIONS AT THE TIME OF COVID-19. Our main aim is understanding and tracking both the general feelings and expectations in this delicate period for all of us. These are..
Omnichannel Consumer and Experiential Marketing: let’s discovery the latest news about the Retail world! The best shopping experiences start from a 360° study of consumer’s behaviour. The #omnichannelcustomer usually reads, chooses and buys contemporarily on multiple channels, continuously matching the real world with the digital one. Therefore the success factor for a retail company..
KIK. has a long experience in the implementation of Mystery Visit programs, which has always represented the “core” of all its activities. These are visits, but also telephone calls (Mystery Call) and emailing, carried out in a “mysterious” way, or by a professional who pretends to be a customer / user / consumer. The Mystery..