The everyday relationship between people and brands occurs through a complex and articulate interaction with the most diverse touchpoints. Understanding how these touchpoints are perceived and appraised by the customer is crucial in order to deliver integrated and rewarding experiences. Thanks to our mystery shopping services, we can make you “see” your brand through the eyes of your customers and allow you to monitor the actions of your resources.
How could you evaluate the efficiency of your sales force, their courtesy towards your customers and the perceived quality of your products and services? Thanks to our experienced mystery shoppers, we are the vantage point to gather targeted information during incognito visits in your stores. Our analyses gauge the degree of satisfaction of your customers and provide suggestions on how to improve performances.
What does your staff offer to your customers at the receiver? Do they provide correct information? Are prospects encouraged to purchase? Is the contact quick and effective? With our mystery call service we enable you to evaluate the experience of your prospects and customers during a telephone call, to ensure that it lives up to their expectations
We collect data at your point of sale to reassure you about your compliance to laws and regulations and to verify that signs, signage and promotional information are in good order and correctly displayed (signage audit). Furthermore, we pay visits to the stores of your competitors to assess the pricing of their products and services.
We carefully monitor your stores in order to verify the quality achieved by your sales network. Our researchers work with utmost professionalism and accuracy to collect data related to product placement, packaging, pricing, promotions and overall communication strategy.