La nostra esperienza nell’ambito del Food & Beverages
Consumers more and more demanding and attentive to the origin of ingredients, increasingly restrictive regulations on allergens and labelling, constantly evolving sales channels, profoundly different cultures and traditions interacting with each other on the global market: the frontiers of food are constantly redefining themselves, outlining a prospect of huge growth favoured by people’s renewed attention to wellbeing and self-care.
With a vast experience gained in the sector, at KIK. we are able to define the most suitable promotions for the different channels, design effective packaging and check how the sales network promotes the products in the different sales channels.
Furthermore, we have the resources to identify the drivers that drive new consumers’ purchasing decisions to guide the brand and direct brand communication on key values that reassure and build loyalty.
The research methodologies that best suit the Food & Beverages field
Among the methodologies for launching and evaluating a product, we apply In-Depth Interviews, Focus Groups (even online), Ethnographic Research, Shelf Sests, Product Tests and Packaging Tests.
To assess the positioning and perception of products at the point of sale, we use Mystery Shopping and Audits.
To understand the spread and perception of products in the distribution network, we recommend store checks, CATI interviews and In-depth Face-to-Face or online interviews.